Some issues which lead entrepreneurs to re-assessing their growth strategies:
- Investment in staff, marketing and inventory did not produce the desired increase in sales which may also create cash flow issues.
- Have reached potential in existing market and need to identify a new market.
- Needs to evaluate the feasibility of franchising, distributor or partnerships.
- Need to evaluate the potential of alternative product lines extensions
- Need to evaluate whether to grow through wholesale or retail expansion
- Need to evaluate the feasibility of alternative new geographic markets
- Need to determine how much capital for a project/strategy/acquisition
- Need to increase revenue to $10, $30, $100 million annually
- Need to determine if a strategy will produce the growth I want?
- Need a new strategy to restart revenue growth
- Need help in business development to structure and negotiate a license, franchise, distributor, joint venture, acquisition agreement
These issues require a systematic evaluation of customer, product, price and sales and distribution strategy. These variables need to be eventually translated to a quantifiable form to insure that planned future outcomes can be understood, measured and monitored. Multi-year financial models are frequently used as an analytical and planning device.