Closely held companies frequently try many marketing strategies to limit their financial risk. More experienced marketers, such as the Partners at GH Growth Advisors, can reduce the scope and increased the effectiveness of a marketing strategy.
Client Engagement Choosing marketing service providers is always challenging. GH Growth Advisors has a group of proven, trusted service providers that it can recommend to clients.
BRANDING,COMMUNICATIONS & PUBLIC RELATIONS PLAN
A company’s communication strategy should reinforce the brand values and provide the basis for emotional engagement with the customer. Such an approach requires experienced practitioners to properly execute. The hands-on experience of GH Growth Advisors partners documents a proven approach.
Client Engagement For a project to develop a new client website, GH Growth Advisors began by revisiting the values that underpinned the company’s brand. Such a fundamental approach surfaces enthusiasm for what the company stands for and wishes to accomplish for all stakeholders
Customers have come to expect that every company has a public online presence, whether it be a website, a Facebook page or an archive of white papers. This expectation applies to even the lowest profile, private company. One critical part to support such a communications strategy is ongoing public relations.
Client Engagement For a recently formed three-partner professional services company, GH Growth Advisors served temporarily as the client’s PR firm.
CLIENT ENGAGEMENT SURVEYS & COMPETITIVE ASSESSMENTS
With effective market research, you can determine the need for your service, a product’s likelihood to sell, target-market demographics, and desirable store locations.
WEBSITE SERVICES, SEARCH ENGINE OPTIMIZATION (SEO)
Websites are the core component of your marketing communications. Focus, simplicity, credibility are the hallmarks of an effective website. Server speed is critical for today’s short attention span. And the ability of the prospect to find you easily is most important of all.
DESIGN, DEVELOPMENT AND IMPLEMENTATION OF IN-HOUSE MARKETING DEPARTMENTS
The alternative to outsourcing marketing services is to develop an internal marketing department. There are benefits to each approach such as cost-effectiveness and focus and productivity. There are also approaches that can bring some services in-house and others continue outsourced. All of these can be developed gradually as capital is available.
After customer experience, sales planning may be the most important activity for any company. Proper sales planning needs to be done using a customer acquisition cost methodology.
Client Engagement For a B2B company GH Growth Advisors developed a two pronged sales strategy that combined a direct sales force and online sales and used detailed forecasting to estimate the execution costs and the expected profitability.