DESIGN, DEVELOPMENT, AND IMPLEMENTATION OF IN-HOUSE MARKETING DEPARTMENT
- When you want increased productivity
- When you reach certain economies of scale
- When you want more tailored and focused marketing
- Hire sales people or train non-marketing staff?
The alternative to outsourcing marketing services is to develop an internal marketing department. There are benefits to each approach such as cost-effectiveness and focus and productivity. There are also approaches that can bring some services in-house and others continue outsourced. All of these can be developed gradually as capital is available.
After customer experience, sales planning may be the most important activity for any company. Proper sales planning needs to be done using a customer acquisition cost methodology.
Client Engagement For a B2B company GHGA developed a two pronged sales strategy that combined a direct sales force and online sales and used detailed forecasting to estimate the execution costs and the expected profitability.