Marketing has been simply defined as customer acquisition and customer retention. The complexity comes in understanding the customer and their needs, determining the customer acquisition cost and strategy, shaping the customer experience to produce a sale and realistically budgeting to achieve those objectives.
Client Engagement For a new Partner in a professional services firm GH Growth Advisors developed the practice development plan and a realistic annual budget that included personal branding, public relations, website changes and prospect identification.
BRANDING, COMMUNICATIONS AND PUBLIC RELATIONS PLAN
Branding in many ways is like a public face, what the company means to its customers and stakeholders. Branding begins by defining the company’s core values and developing the messaging, followed by a thoughtful decision on how to communicate them to the customer with support from collateral materials such as websites, logos, blogs and social media.
As information becomes increasingly plentiful, public relations are more important and more challenging. Developing a strategy and crafting storylines and stories that interest the press requires years of experience and hands on practice.
Client Engagement For several clients GH Growth Advisors has provided marketing services to address operational issues or evaluate acquisitions. Projects range from multi-country positioning strategies to website development. The Partners of GH Growth Advisors have actively managed PR projects for over 25 years.
CLIENT ENGAGEMENT SURVEYS & COMPETITIVE ASSESSMENTS
With effective market research, you can determine the need for your service, a product’s likelihood to sell, target-market demographics, and desirable store locations.
Client Engagement For several clients, including early stage companies, GH Growth Advisors has developed low cost programs to test new features and products, to clarify customer views and to shape effective customer experiences.
WEBSITE SERVICES, SEARCH ENGINE OPTIMIZATION (SEO)
Websites are the core component of your marketing communications. Focus, simplicity, credibility are the hallmarks of an effective website. Server speed is critical for today’s short attention span. And the ability of the prospect to find you easily is most important of all.
Client Engagement Since 1990 the Partners at GH Growth Advisors have designed corporate and customer facing websites for companies from startups to publicly-traded corporations.
DESIGN, DEVELOPMENT AND IMPLEMENTATION OF IN-HOUSE MARKETING DEPARTMENTS
The alternative to outsourcing marketing services is to develop an internal marketing department. There are benefits to each approach such as cost-effectiveness and focus and productivity. There are also approaches that can bring some services in-house and others continue outsourced. All of these can be developed gradually as capital is available.
Client Engagement For a company launching a new division, GH Growth Advisors determined the marketing resources required to execute the strategy and then developed a plan to determine what functions were most important to keep in-house.
After customer experience, sales planning may be the most important activity for any company. Proper sales planning needs to be done using a customer acquisition cost methodology.
Client Engagement For a B2B company GHGA developed a two pronged sales strategy that combined a direct sales force and online sales and used detailed forecasting to estimate the execution costs and the expected profitability.